Beijing Artists Management Corp., Ltd. (BJAMC) was founded in 1958 and under the Beijing Municipal Bureau of Culture. It finished the enterprise restructuring in 2006, and became the major culture and performance unit of Beijing State-owned Assets Management Co., Ltd. Titles of BJAMC include: executive member of China Association of Performing Arts, general director of Beijing-Tianjin-Hebei Performing Arts Alliance, and president of Beijing Trade Association for Performances.
During the period of establishing in the past sixty years, BJAMC has participated in and completed a lot of major state cultural events with its own professional planning, production and execution ability, such as 2008 Beijing Olympic Games, the 60th Anniversary Celebration of the Founding of New China, APEC Meeting in Beijing in 2014 and Banquet Performance of ‘The Belt and Road’ Forum for International Cooperation in 2017, and it received the social wide spread praise from all walks of life. BJAMC also owned many honors, such as Excellence Award of the 3rd China’s Top Ten Performance Event, Silver Medal of the 4th China’s Top Ten Performances’ Event, Excellent Organization Prize of the ‘2008 Beijing’ Olympic Cultural Activity, Outstanding Contribution Award of the 60th Anniversary of National Day Gala, Active Contribution Award of APEC Meeting in Beijing in 2014 and Outstanding Contribution Award of ‘The Belt and Road’ Forum for International Cooperation in 2017.
At present, within the 5 core business parts including brand-events, drama production, theatre operation, public performing arts and cultural exchange, BJAMC has produced numerous high quality performances for audience, among which are: Beijing New Year’s Performance Series in the Great Hall of the People, Spectacular Shows in Water Cube, the grand landscape opera Turandot in Bird’s Nest (directed by Zhang Yimou), and ‘Denoise’ Rock and Folk Concert Series, etc.. BJAMC Drama Studio has produced over 10 original works including: Mr. Ma and Son, Lonely Warmth, A Music from Guangling, Life Code and so on, which had won numerous awards. In order to build a performing base for youth stage art, BJAMC also operated the Beijing Youth Theatre with the cooperative partner. BJAMC operates Beijing’s key public performing art program ---- Beijing Cultural-Service-Platform of Theatre Operation. BJAMC operates nearly 500 shows throughout the year, which means basically it has transformed from Program Company to content provider and operating Platform Company.
In future, BJAMC will closely follow the spirit of 19th CPC National Congress, the construction of national cultural center, the coordinated development of Beijing-Tianjin-Hebei, and the deploy and requirements of Beijing city master plan. BJAMC will further insist on its strategies, which are branding, marketing, internationalization, and industrialization, and insist on its business philosophy, which is, ‘the social benefit is the first and the economic benefit is the base’. BJAMC would like to build a business system, which based on brand-events and public performing arts, with drama and content of music as core, theatre operation and cultural exchange as platform, exhibition and development of copyright exploration as window, film and television, education, Internet and other derivative as radiation, so as to become the mainstay of Beijing culture industry, and the first-class flagship enterprise in China, even an international famous enterprise in the world.